7. a. A pet insurer or insurance producer shall not market a wellness program as pet insurance.
 
   b.   If a wellness program is sold by a pet insurer or insurance producer:
 
   (1)   the purchase of the wellness program shall not be a requirement to the purchase of pet insurance;
 
   (2)   the costs of the wellness program shall be separate and identifiable from any pet insurance policy sold by a pet insurer or insurance producer;
 
   (3) a payment transaction for pet insurance shall be separate from a payment transaction for a wellness program;
 
   (4)the terms and conditions for the wellness program shall be separate from any pet insurance policy sold by a pet insurer or insurance producer;
 
   (5)the products or coverages available through the wellness program shall not duplicate products or coverages available through the pet insurance policy; and
 
   (6) the advertising of the wellness program shall not be misleading and shall be in accordance with this subsection.
 
   c.   A pet insurer or insurance producer shall clearly disclose to consumers, printed in 12-point boldface type:
 
   (1)   that wellness programs are not insurance;
 
   (2)   the address and customer service telephone number of the pet insurer or insurance producer, or broker of record; and
 
   (3)   the department’s mailing address, toll-free telephone number, and website address.
 
   d.   Coverages included in the pet insurance policy contract described as “wellness” benefits are insurance.
 
L.2025, c.224, s.7.